IDE Trois-Rivières sought the help of Cinetic to develop a young and dynamic visual identity as well as a short, bilingual and easy to remember name for their pass.

The name « Exalt » was proposed to refer to the bilingual word “exaltation”, which means a great excitement of the mind, or an emotion felt during the practice of sports activities. At the visual level, always with the aim of having a dynamic image, we proposed a minimalist logo with contrasting colors that represent the Mauricie landscape. In addition, to show the partners that are part of the activity passport, we have illustrated the activities offered by each of them in digital format.

Nominal identity brand


Brand universe

Graphic design