A new name, a new brand
Since 1999, Le Fond Communautaire d'Emprunt de la Mauricie offers financing for business projects, local support and start-up workshops. They wanted to change their name and brand in order to improve their strategy to better serve and develop the economic and human potential of their community.
- Graphic design
Economic and human potential
The proposed solution
The Cinetic team has developed a brand image and a graphic universe playing with the major letters of the new name: Fonds Mauricie. The symbol represents the progress of the companies they help, the accompaniment and the acronym of the organization. The main objective of the new image is to develop visually appealing tools to inform start-ups of the support services offered by Fonds Mauricie.