École Val Marie

Objective

Our team was delighted to collaborate with the private Val Marie School on an integrated multi-channel advertising campaign aimed at promoting enrollment for their open house. This mandate included two main components: the creation of impactful advertising visuals and a complete redesign of the school’s website.

Our work involved designing attractive and impactful visuals, producing high-quality photography, and placing strategic advertising in relevant media. The new slogan, “It all starts here,” powerfully emphasizes the importance of choosing Val Marie School for children’s futures. In parallel, we developed a new, modern, and user-friendly brand universe, with a vibrant colour palette, a modernized font, and a refreshed photographic style.

To complete this campaign, we completely redesigned the school’s website. By focusing on intuitive navigation and clear content, we created a website that highlights the school’s strengths and makes it easy for future parents to make decisions. This redesign has brought a fresh look to the site and aligned it with the new graphic standards of the advertising campaign.