Mur à Mur

Culture Mauricie entrusted us with the mandate to create the visual identity for Mur à Mur, a brand-new mural circuit that highlights the artistic richness of the region. As an initiative in its early stages, it required a visual identity that was clear, flexible, and impactful—one that could grow along with the project.

We designed a logo that is simple, dynamic, and evocative, built for easy deployment. The identity was then applied to two initial communication tools: a poster and a brochure, created to support the promotion of the circuit from its launch. This mandate provided Culture Mauricie with a solid visual foundation to support the Mur à Mur initiative as it continues to develop.