Vallée de la transition énergétique

Objective

The Vallée de la Transition Énergétique (VTE) is a joint initiative of the cities of Bécancour, Shawinigan and Trois-Rivières aimed at accelerating the energy transition and reducing the environmental footprint in Quebec’s urban, industrial and port environments. In order to ensure the implementation of its commitment declaration and initiate the collaboration process between the 3 cities, the VTE mandated us to design a complete brand universe that would promote and communicate its mission and ambitions. Our team collaborated to develop a brand image, variations, and a website. We worked with the client’s desired positioning in mind, which is to become the Canadian reference in energy transition.