L’ampli is a web platform featuring a variety of tailored resources aimed at enabling everyone to grasp the principles of participatory finance. We were commissioned for the creation of the brand identity as well as the design of the website. The name ‘L’ampli’ was proposed to reference the growth effect that crowdfunding offers to businesses, as well as to highlight the multiplier effect that this type of financing has on organizational environments. The user experience of the site is enhanced by custom animations and micro-interactions.