Exalt

Objective

IDE Trois-Rivières sought the help of Cinetic to create a youthful and dynamic visual identity, as well as a short, bilingual, and memorable name for a new access card. The name “Exalt” was chosen to evoke the term “exaltation,” reflecting the excitement felt during sports activities. To reinforce this dynamic, we proposed a minimalist logo with contrasting colours, representing the Mauricie landscape. Additionally, to highlight the partners of the activity passport, we digitally illustrated the activities offered by each of them.

Furthermore, IDE entrusted us with the video editing for TikTok advertisements, which were designed to capture users’ attention with dynamic and engaging content. Highlighting the many exciting activities that can be discovered with Exalt, this TikTok advertising campaign aims to generate high engagement and boost the sale of summer passes.