Exalt

Objective

IDE Trois-Rivières sought the help of Cinetic to create a youthful and dynamic visual identity, as well as a short, bilingual, and memorable name for a new access card. The name “Exalt” was chosen to evoke the term “exaltation,” reflecting the excitement felt during sports activities. To reinforce this dynamic, we proposed a minimalist logo with contrasting colours, representing the Mauricie landscape. Additionally, to highlight the partners of the activity passport, we digitally illustrated the activities offered by each of them.