- Univers de marque et logo
- Conception graphique et imprimée
- Design d'impression
- Conception graphique
Objective
Culture Mauricie entrusted us with the mandate to create the visual identity for Mur à Mur, a brand-new mural circuit that highlights the artistic richness of the region. As an initiative in its early stages, it required a visual identity that was clear, flexible, and impactful—one that could grow along with the project.
We designed a logo that is simple, dynamic, and evocative, built for easy deployment. The identity was then applied to two initial communication tools: a poster and a brochure, created to support the promotion of the circuit from its launch. This mandate provided Culture Mauricie with a solid visual foundation to support the Mur à Mur initiative as it continues to develop.
Feedback
Taking part in the creation of Mur à Mur’s visual identity was an opportunity to showcase our graphic design expertise while contributing to a meaningful cultural initiative for the region. This mandate allowed us to lay the foundation for a visual universe that is both accessible and distinctive, designed to grow alongside the project.
